“What’s my agency worth?” always has the same true answer: it depends on which business you’re actually in. Owners say “home care” to mean six different industries — and buyers price those industries up to three full EBITDA turns apart. Here is the whole map in one place, with 2026 numbers.
| Segment | Typical EBITDA Multiple (2026) | Primary Payer | What Moves You Up the Range |
|---|---|---|---|
| Hospice | 6–12× | Medicare | ADC scale, cap cushion, referral diversity |
| Medicare-certified home health | 5–9× | Medicare | Star ratings, HHVBP performance, episodic margin |
| Behavioral health (outpatient/community) | 5–9× | Medicaid/Commercial | Clinician retention, payer contracts, census |
| IDD services | 4.5–7.5× | Medicaid waiver | Waiver slot scarcity, compliance record, occupancy |
| Private duty nursing | 4–7× | Medicaid/Private | Nurse retention, case mix, payer rates |
| Non-medical home care (Medicaid) | 3.5–6× | Medicaid/MLTSS | MCO contract quality, state rate environment, scale |
| Non-medical home care (private pay) | 3–6× | Private pay | Client concentration, hours growth, caregiver retention |
Ranges reflect adjusted EBITDA for agencies between roughly $500K and $10M EBITDA. Sub-$500K businesses typically trade below these ranges or on revenue-based pricing. Platform-scale assets ($10M+) can exceed them. Detailed benchmarks: 2026 benchmark report.
A brilliantly run private-pay agency still trades below a mediocre hospice. The gap is structural:
Hospice and certified home health licenses take 12–24+ months to obtain — where they can be obtained at all. CON states and enrollment moratoria mean buying is often the only way in, so the license itself carries value. Non-medical home care can be entered in most states for a few thousand dollars in licensing — so buyers pay for your earnings, not your permission to operate.
Medicare per-diem and episodic revenue is contract-free and uniform. Medicaid revenue depends on state budgets and MCO relationships (plus the margin overhang of the 80-20 rule). Private pay depends on thousands of individual households. Buyers pay more per dollar of revenue that renews itself.
More institutional capital chases hospice and certified home health than any other segment — PE platforms, national strategics, and payers all compete for the same scarce assets. In non-medical home care the buyer pool is broader but shallower-pocketed. Multiple expansion follows buyer density.
The spread inside each row — often 2–3 full turns — is worth more than the spread between rows, and unlike your segment, you can change it:
A $1.5M-EBITDA Medicaid home care agency moving from the bottom of its range (3.5×) to the top (6×) gains $3.75M — more than most owners’ entire opening expectation.
If you run home care + home health + hospice under one roof with blended financials, you’re probably being under-appraised. Buyers sum segment values — but only if they can see them. Separating your P&L by service line before going to market lets the hospice EBITDA price at hospice multiples instead of drowning in a home care blend. We’ve seen this single reporting change move total value by seven figures.
Know your segment’s range, then work the levers that move you inside it. And if you’re more than 18 months from a sale, those levers are still fully available to you — which is exactly when to find out where you stand.
Get a confidential, segment-specific valuation of your agency — grounded in actual 2026 closed-transaction comps. Book a free 20-minute call.
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